TL;DR
- Binance Wallet is launching a new bonding curve token sale model starting July 15 in partnership with Four.Meme.
- Tokens will be non-transferable until the event ends, and purchase orders cannot be canceled.
- This model responds to the growing popularity of platforms like Pump.fun and Bonk.fun, which pioneered real-time pricing via bonding curves.
- Four.Meme, currently valued at $368 million, will be the first project to test the bonding curve sale on Binance.
- Users can sell back into the bonding curve before the event ends, but risks include price collapses and limited liquidity.
Binance Introduces Bonding Curve Token Sales via Wallet
Binance, the world’s largest crypto exchange, is introducing a new token sale model within its Binance Wallet, utilizing a bonding curve pricing mechanism. The rollout begins July 15 in collaboration with the Four.Meme ecosystem.
Under this model, token prices rise dynamically with each purchase, driven by demand. Participants can purchase tokens during the event, but the tokens remain non-transferable until the sale concludes, and purchase orders are irreversible.
Inspired by Pump.fun and Bonk.fun’s Viral Success
The launch reflects growing interest in bonding curve-based launch models, popularized by platforms like Pump.fun—a leading meme token launchpad on Solana, which has handled over 11 million token creations since 2024 and generated $800 million in fees.
Bonk.fun, another major player, has surpassed 55% market share of Solana-based token issuance, using a fee structure that burns BONK tokens, eliminating over $500,000 daily in supply. These platforms offer low-friction, instant liquidity for creators and early adopters alike.
Binance’s version adds a twist: while token buyers can sell back into the bonding curve before the event ends, doing so depends entirely on buyer demand and market appetite.
Four.Meme to Debut as First Test Case
The Four.Meme ecosystem will be the first project to trial this token sale model on Binance Wallet. As of July 14, Four.Meme’s valuation stands at $368 million, signaling high expectations for its adoption.
According to Binance, early participants can gain access to tokens prior to listings on Binance Alpha or external DEXs, potentially front-running demand. However, capital is locked during the event and subject to sharp volatility, especially as the bonding curve steepens.
Binance Bonding Curve Launch
| Metric | Value |
| Launch Date | July 15, 2025 |
| Initial Ecosystem Partner | Four.Meme |
| Four.Meme Valuation | $368 million |
| Pump.fun Token Creations | 11+ million |
| Bonk.fun Market Share | 55% of Solana token issuance |
| BONK Burn Rate (Daily) | $500,000+ |
| Token Transferability | Locked until event ends |
| Early Exit Option | Via bonding curve sell-back (if demand) |
High-Risk, High-Reward Environment
While the bonding curve model offers transparency and automatic price discovery, it introduces notable risks:
- Late participants face higher entry prices due to curve steepening.
- Early participants may trigger collapses if they sell en masse before trading begins.
- No liquidity guarantees exist post-sale unless the token lists on Binance Alpha or a DEX.
Binance has issued warnings on Binance Alpha, cautioning users that tokens launched through this model could experience “higher price volatility and higher risks.”
Conclusion: Binance Wallet Takes Aim at Solana’s Meme Platforms
Binance’s entry into bonding curve sales signals an attempt to compete with Solana-native platforms like Pump.fun and Bonk.fun. The integration within its wallet ecosystem and partnership with a high-profile memecoin project like Four.Meme show serious intent to capture memecoin launch liquidity.
Whether this approach will attract sustainable user participation or repeat the extreme volatility seen in Solana’s memecoin mania remains to be seen. Either way, Binance is betting big on on-chain token creation as the next frontier of user engagement.
