Google’s New AI Feature Lets You Virtually Try On Clothes

TL;DR

•  Google launches a new virtual try-on feature in the US letting users see clothes on a personalized digital version of themselves.
  
•  The feature integrates with Google’s Shopping Graph across Search, Shopping, and Images.
  
•  Google’s Doppl app complements the feature by creating AI-generated videos for deeper style exploration.
  
•  Updated price alerts allow users to set preferred price, size, and color criteria for products.
  
•  A new style and room inspiration tool using generative AI will launch this fall, featuring curated looks from over 50 billion products.
  

Bringing Personalized Virtual Try-On to Google Shopping

Google officially launched its virtual try-on feature that enables users to upload a full-length photo and see how apparel items from the Shopping Graph would look on their own body.

This feature is available within Google Search, Google Shopping, and Google Images product listings in the United States.

Users tap on a clothing item’s listing, select the “try it on” icon, upload their photo, and instantly preview the garment. They can save and share their virtual looks with friends on social media.

Google’s Investment in AI-Powered Fashion Experiences

Previously, Google’s virtual try-on tech showcased apparel on diverse model bodies. The new feature personalizes the experience by rendering clothes on the user’s virtual likeness.

This launch builds on Google’s recent introduction of Doppl, an experimental app that uses AI to help shoppers explore and curate their style. Doppl enhances try-on by generating AI videos, providing realistic outfit movement previews.

A Google spokesperson told TechCrunch that while Doppl and the new try-on share generative AI foundations, Doppl offers deeper personalization tools for style enthusiasts.

Smarter Shopping with Customized Price Alerts

In addition to virtual try-on, Google unveiled updated price alerts in the US, allowing shoppers to specify desired price, size, and color preferences for products.

Google’s price alert system taps into the Shopping Graph’s extensive web-wide product database to notify users when items match their criteria.

Danielle Buckley, Google’s director of Consumer Shopping, explained in a blog post that this helps users avoid constantly monitoring prices or losing track of desired products.

Upcoming: AI-Driven Style and Room Inspiration

Launching this fall, Google will introduce a generative AI-powered feature for outfit and room design inspiration. Users will be able to request style ideas like “green flowy dress for a garden party” or “bedroom decor themes,” with the system generating multiple visual matches.

Powered by Google’s vision match technology and leveraging over 50 billion products from the Shopping Graph, this tool will seamlessly blend inspiration with shoppable product recommendations.

Google AI Try-On & Shopping Features

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