TL;DR
- Spotify debuts a mini golf game tied to Netflix’s Happy Gilmore 2
- The game, developed with MiK Studio, is available in the Spotify app
- Features include movie clips, user playlists, and in-game Easter eggs
- A potential testbed for broader in-app gaming experiences
A Surprising Partnership Between Music and Movies
In a rare crossover between streaming media and gaming, Spotify and Netflix have partnered to launch a mini-golf game inspired by the upcoming comedy sequel Happy Gilmore 2. The promotional collaboration marks the first time Spotify has developed an in-app game experience in partnership with an external brand.
The game rollout coincides with the premiere of Happy Gilmore 2 on Netflix, scheduled for Friday, July 25, 2025. Developed alongside creative studio MiK Studio, the initiative is designed to engage users with interactive content beyond traditional music streaming.
Spotify’s Foray Into Interactive Content
Historically, Spotify has avoided large-scale investments in the gaming arena. This experimental launch could act as a testing ground to assess whether gamified content tied to beloved franchises resonates with users.
Accessible exclusively within the Spotify mobile app, the game—officially titled Happy Gilmore 2 Tournament—features a simple but addictive mechanic: players tap to perfect their swing and attempt to complete three themed holes.
Each round rewards users with:
- Audio clips from Happy Gilmore 2
- A curated playlist of “happy” tracks tailored to individual tastes
- Hidden Easter eggs such as Happy’s hockey stick, his boots, and the iconic alligator
At the game’s conclusion, users are prompted to:
- Watch the official movie trailer
- Share their final score and personalized playlist on social media
Mini Golf, Major Strategy
This gaming experience signals a broader strategy for Spotify—one that could evolve if user response is positive. The company previously dabbled in hidden in-app games with 2023’s “Eat This Playlist”, a nod to classic Snake-style arcade gameplay. But the current collaboration with Netflix elevates that concept by tying it to a global IP and integrating audio, video, and user engagement in one package.
🎯 Strategic Implications:
If the campaign succeeds, Spotify may explore more branded content, extending beyond music into interactive storytelling and gamification—areas traditionally dominated by platforms like YouTube and TikTok.
Engagement Snapshot
| Element | Details |
| Game Title | Happy Gilmore 2 Tournament |
| Platform | Spotify app (mobile only) |
| Content Partner | Netflix |
| Music Integration | Personalized “happy” playlist and audio clips from the movie |
| Developer Partner | MiK Studio |
| Easter Eggs | Happy’s hockey stick, alligator, and signature boots |
Outlook: Will Spotify Continue to Gamify?
While this may be a one-off campaign, it fits within a growing trend: media streaming platforms are evolving into interactive ecosystems. Whether Spotify continues to expand into the gaming space could depend on how users respond to this pilot.
This Happy Gilmore 2 activation shows that Spotify sees potential in hybrid experiences—and is willing to swing big when the opportunity feels right.
