Why It Suddenly Seems Like Every Celebrity Has Their Own Mobile Network

TL;DR

• Celebrity-backed mobile networks, known as mobile virtual network operators (MVNOs), are booming as stars like Donald Trump, Ryan Reynolds, and Jason Bateman launch their own services without building physical infrastructure.
  
• MVNOs lease spectrum from major carriers such as Verizon, AT&T, and T-Mobile, making it easier for new players to enter the market.
  
• Factors driving this growth include consumer loyalty shifting from carriers to devices, easier switching via eSIM technology, and MVNO-in-a-box platforms simplifying network launches.
  
• While MVNO plans may not always be cheaper, they often entice consumers with promotional offers and targeted services.
  
• This trend reflects a broader telecom evolution with new business models and increasing competition beyond traditional giants.
  

The Rise of Celebrity-Backed Mobile Networks

In recent years, it has become common to see celebrities attaching their names to mobile networks. The latest example is Trump Mobile, launched in June 2025, which joins a growing list of mobile virtual network operators (MVNOs) fronted by high-profile figures such as actors Jason Bateman, Ryan Reynolds, and sports teams.

Unlike traditional carriers, MVNOs don’t own wireless infrastructure. Instead, they lease bandwidth from established giants like Verizon, AT&T, and T-Mobile. This model allows celebrities and other companies to launch mobile services quickly and cost-effectively without the need for expensive network builds.

Why Are MVNOs Exploding in Popularity?

Several key trends have contributed to the surge in MVNOs:

• Consumer loyalty has shifted away from carriers toward devices. Analyst Michael Levin of Consumer Intelligence Research Partners explains, “Consumers are more faithful to their phones than their carriers, making it easier for them to switch.”
  
• The rise of eSIM technology has simplified switching between carriers and plans, removing physical SIM cards as a barrier.
  
• Companies offering MVNO-in-a-box services provide end-to-end solutions, including eSIM distribution, billing, and customer support, reducing the complexity for new MVNO entrants.
  

MVNOs can now target niche markets or underserved demographics, offering tailored pricing and features that big carriers might overlook.

Trump Mobile and Other Celebrity MVNOs

Trump Mobile markets itself as an accessible alternative to major carriers. For $47.45 per month, subscribers receive unlimited talk, text, and data (with throttling after 20GB), plus extras like telehealth and roadside assistance. Donald Trump Jr. emphasized their focus on serving underserved groups, including those involved in crypto and other sectors.

Other celebrity MVNO examples include:

• SmartLess Mobile, launched by Jason Bateman, Will Arnett, and Sean Hayes, targets users with capped data plans ideal for Wi-Fi-heavy consumers.
  
• Mint Mobile, partly owned by Ryan Reynolds since 2019, was acquired by T-Mobile for $1.35 billion in 2023 but continues to operate under its own brand.
  

The Data

MVNO Growth Is Global and Here to Stay

While the US market sees a surge in celebrity MVNOs, this model is well established globally. For example:

• Walmart Mexico’s Bait MVNO network boasts nearly 20 million users.
  
• Italy has a mobile network branded by the AC Milan soccer team, catering to sports fans.
  

Industry analysts like Runar Bjørhovde of Canalys suggest MVNOs are a sign of a telecom sector evolving toward greater accessibility and innovation. The growth of MVNO-in-a-box services — which bundle everything needed to launch a network — lowers barriers further, making it easier for small companies and brands to enter.

What This Means for Consumers and Carriers

MVNOs increase competition, potentially improving pricing and customer service. However, customers should be aware of trade-offs such as data speed throttling and limited network prioritization compared to big carriers.

Promotional offers often lure new subscribers with steep discounts for the first few months, with prices rising after. But savvy consumers can shop around for ongoing deals or switch providers with minimal hassle thanks to eSIMs.

For major carriers like Verizon, AT&T, and T-Mobile, MVNOs represent new revenue streams by monetizing excess network capacity while shifting customer acquisition and support responsibilities to smaller brands.

Conclusion: The New Wave of Telecom Disruption

The rise of celebrity-backed MVNOs reflects broader shifts in consumer behavior, technology, and market structure. By leveraging existing infrastructure and focusing on branding and niche customer experiences, these networks are democratizing mobile service provision.

As telecom evolves, expect more unconventional players—whether entertainers, sports franchises, or retailers—to capitalize on mobile virtual networks, further fragmenting the market and empowering consumers with choice.