TL;DR
- Amazon and Walmart are exploring stablecoin issuance, pending passage of the U.S. GENIUS Act.
- Societe Generale launched its own stablecoins on Ethereum and Solana, expanding institutional adoption.
- Ant Group applied for stablecoin licenses in Hong Kong and Singapore, signaling global momentum.
- The CLARITY Act, a major crypto market structure bill, advanced in the U.S. House.
- Anthony Pompliano announced a new $750 million Bitcoin investment fund amid bullish market sentiment.
Amazon and Walmart: Retail Giants Eye Blockchain Payments
In a move that could redefine retail finance, Amazon and Walmart—two of the world’s largest consumer brands—are reportedly considering launching their own stablecoins to reduce reliance on traditional payment networks like Visa and Mastercard.
According to a Wall Street Journal report, both companies aim to cut merchant fees and gain control over their transaction infrastructure by using blockchain-based digital tokens.
The adoption is said to hinge on the GENIUS Act, a landmark piece of pro-crypto legislation that cleared a major hurdle in the U.S. Senate this week. Industry observers say the bill’s final passage now seems “near certain.”
“Amazon and Walmart’s entry would signal a fundamental shift in digital money,” said an analyst from CoinDesk.
Societe Generale Launches Stablecoin on Ethereum and Solana
In Europe, Societe Generale, one of France’s largest banks, announced the launch of its own stablecoins on Ethereum and Solana, marking a milestone in institutional-grade blockchain adoption.
The digital assets are expected to support on-chain finance, settlements, and tokenized securities within a regulated environment. The move aligns with the European Union’s MiCA framework, which seeks to harmonize digital asset rules across member states.
The bank said its decision was driven by the need for faster, transparent settlements in capital markets and cross-border payments—two core advantages of stablecoin architecture.
Major Stablecoin Moves – Week of June 10, 2025
| Entity | Action | Blockchain/Region | Source |
| Amazon | Exploring proprietary stablecoin | U.S. | Wall Street Journal |
| Walmart | Exploring proprietary stablecoin | U.S. | Wall Street Journal |
| Societe Generale | Launched institutional stablecoins | Ethereum, Solana | CoinDesk |
| Ant Group | Applied for issuer licenses | Hong Kong, Singapore | CoinDesk |
| U.S. Congress | Progress on GENIUS & CLARITY bills | Nationwide | Jesse Hamilton – CoinDesk |
Ant Group Targets Asia’s Stablecoin Market
Meanwhile in Asia, Jack Ma’s Ant Group filed applications to become a licensed stablecoin issuer in both Hong Kong and Singapore. This bold expansion into digital currency is seen as a strategic bet on Asia’s rising role in Web3 infrastructure.
The licenses, if approved, would allow Ant to operate under emerging regulatory frameworks and potentially issue yuan-pegged or multi-currency stablecoins.
This follows broader institutional shifts in China and Southeast Asia, where stablecoins are being seen as pragmatic tools for digital commerce and cross-border B2B settlements.
“We’re witnessing the globalization of stablecoins, with Asia becoming a second epicenter after the U.S.,” said a CryptoCompare analyst.
CLARITY Bill Advances, Regulatory Guardrails in Sight
In parallel with GENIUS, another critical U.S. crypto bill made headway this week. Known as the CLARITY Act, the proposed legislation passed through key House committees, setting the stage for clearer distinctions between securities and commodities in crypto markets.
The bill aims to:
- Define the roles of the SEC and CFTC
- Protect consumer funds during platform bankruptcies
- Improve transparency standards for stablecoin issuers and custodians
If passed, the bill would end years of regulatory ambiguity and provide much-needed assurance to both crypto startups and institutional investors.
Legal experts expect GENIUS and CLARITY to become foundational for the next wave of crypto adoption in the United States.
Institutions Accelerate Bitcoin Holdings
As lawmakers paved the way for greater crypto legitimacy, the market responded with new institutional investment vehicles. Notably, crypto personality Anthony Pompliano unveiled a $750 million Bitcoin accumulation fund, aimed at corporate treasuries and pension portfolios.
This follows similar announcements from fintech firms and hedge funds, all of which are seeking to diversify into digital assets amid growing belief in Bitcoin’s role as a macro hedge.
“Bitcoin belongs in every modern investment portfolio,” said Paul Tudor Jones, reiterating his longstanding support for crypto during a recent Bloomberg interview.
Why Stablecoins Are Booming
The week’s developments underline a common theme: Stablecoins are now front and center in global financial infrastructure conversations.
They offer:
- Near-instant settlement
- Lower cross-border fees
- Programmability for commerce and compliance
- A bridge between traditional finance and Web3
The combination of tech, regulation, and institutional trust has turned stablecoins from an obscure idea into a pillar of digital money infrastructure.
What Comes Next?
With the GENIUS Act likely to pass and the CLARITY framework moving closer to realization, stablecoins are on the verge of regulatory mainstreaming in the U.S.
Amazon and Walmart’s involvement could lead to:
- Mass adoption of digital wallets for everyday purchases
- Competitive payment ecosystems beyond Visa/Mastercard
- Broader consumer trust in blockchain-based finance
International moves from Ant Group and Societe Generale suggest that stablecoin competition is also heating up outside the U.S., particularly in Asia and Europe.The pace of stablecoin adoption—once sluggish—is now accelerating across every dimension: legal, technological, and commercial.
