TL;DR
- Méliuz (CASH3) has acquired 275.43 BTC for $28.61 million, increasing its total holdings to 595.67 BTC.
- This makes Méliuz the largest publicly listed corporate Bitcoin holder in Latin America.
- The Brazilian fintech firm reported a BTC yield of 908%, among the highest globally.
- Its average purchase price per BTC stands at $102,702.84.
- The firm’s stock is up 160% year-to-date, signaling investor confidence in its crypto treasury strategy.
Méliuz Rises as Latin America’s Top Bitcoin-Holding Public Company
Brazilian fintech giant Méliuz (B3: CASH3) has taken a bold leap into the crypto treasury arena, emerging as the top publicly traded corporate holder of Bitcoin in Latin America. The company confirmed on Monday that it has purchased an additional 275.43 BTC for $28.61 million, taking its total holdings to 595.67 BTC.
The acquisition was funded through proceeds from a recent stock offering. The average acquisition cost was $102,702.84 per BTC, reflecting the elevated valuation of Bitcoin in the ongoing bull cycle.
Méliuz now ranks 36th globally among all listed companies that hold BTC in their treasury, according to its latest investor release.
Strong Yield Performance Places Méliuz Among Top Crypto Treasuries
The most striking metric revealed was Méliuz’s BTC yield of 908%, a figure derived from the company’s Bitcoin-per-share performance relative to initial investment. Although BTC yield methodologies can vary across firms, this result places Méliuz in elite territory among global corporate holders.
BTC Treasury Yields by Company
| Company | BTC Holdings | BTC Yield | Year-to-Date Performance | Source |
| Méliuz (CASH3) | 595.67 BTC | 908% | 1.6 | CoinDesk |
| The Blockchain Group | Not disclosed | 1173% | N/A | The Block |
| MicroStrategy (MSTR) | 226,331 BTC | 19.10% | 1.23 | MicroStrategy |
| Metaplanet (3350.T) | 141 BTC | 266.07% | N/A | Yahoo Finance |
| Semler Scientific (SMLR) | 581 BTC | 26.70% | 0.75 | CoinDesk |
Méliuz’s Strategic Move Reflects Growing Latin American Crypto Adoption
Méliuz, which serves more than 30 million users across Brazil, is among a rising group of fintech firms in emerging markets leveraging crypto as a strategic reserve asset. The firm’s sizable BTC allocation is seen by analysts as a hedge against currency volatility and a play for digital-native investor appeal.
This aggressive strategy reflects broader trends across Latin America, where high inflation and weak local currencies have pushed both consumers and corporations toward decentralized financial assets like Bitcoin.
Corporate BTC Playbook: Follow the Money
Méliuz’s move mirrors global corporate adoption trends led by companies like MicroStrategy and Tesla. Though smaller in scale, the fintech’s approach is notably ambitious for a company in a developing market.
Méliuz’s management has signaled that its treasury strategy aims not just to store value, but to enhance shareholder returns, reduce balance sheet inefficiencies, and participate in what it describes as a “long-term digital asset transformation.“
Market Response: Méliuz Stock Surges 160% YTD
Investors appear to support the strategy. Méliuz shares rose 0.15% on Monday following the announcement. The stock is up nearly 160% year-to-date, outperforming regional tech peers and aligning closely with the 2025 crypto bull market.
Analysts say the company’s growth trajectory is driven by both strong core financial performance and enthusiastic crypto market sentiment, as Bitcoin trades above $101,000 at the time of writing.
Bitcoin’s Role in Treasury Strategies Evolves
The use of Bitcoin as a corporate treasury asset is no longer a novel strategy, but Méliuz’s aggressive yield reporting signals a more performance-driven evolution in treasury management.
While major U.S. firms like MicroStrategy have long been the headline acts in Bitcoin accumulation, the emergence of Latin American players indicates that the geographic playing field is broadening. This aligns with trends observed by crypto intelligence firms such as Chainalysis and Messari.
Risk or Visionary Move?
While Bitcoin has surged in value, volatility remains a risk. Méliuz’s $102K average cost per BTC implies substantial downside exposure should prices drop, raising questions among some analysts about the sustainability of crypto-heavy balance sheets.
Still, the company’s management believes the long-term upside justifies the position. “Bitcoin represents both a strategic reserve and an inflation-resistant asset class that aligns with our digital-first business model,” Méliuz stated in its investor update.
Global Comparison: Who Holds the Most BTC?
Méliuz’s 595.67 BTC puts it ahead of other Latin American firms but still behind giants like MicroStrategy, Tesla, and Block. However, it leads the regional charge in turning Bitcoin yield into a shareholder value proposition.As more companies in emerging economies explore alternative reserve assets, Méliuz may serve as a case study in early adoption success — or caution.
