TL;DR
- Amazon will shut down the Freevee app in August 2025.
- All Freevee content will now stream exclusively on Prime Video.
- Viewers can watch Freevee Originals and live TV for free, without a subscription.
- This move simplifies Amazon’s streaming services and consolidates offerings.
- Freevee originals like Jury Duty and Bosch: Legacy remain available.
Amazon Consolidates Free Streaming Under Prime Video
Amazon has officially announced it will sunset its stand-alone Freevee app in August 2025. The move, communicated via an in-app notice, directs users to continue watching Freevee content on Prime Video, where it will be available without a paid subscription.
“Prime Video is the new exclusive home for Freevee TV shows, movies and Live TV,” reads the in-app notice. “Continue watching your favorite Free Originals and our library of hit movies, shows, and live TV on Prime Video for free, no subscription needed.”
The shift follows Amazon’s November 2024 announcement that it would phase out the Freevee brand and integrate its ad-supported content into Prime Video. At the time, the company clarified that the change would not affect content availability for either Prime or non-Prime users.
Strategic Simplification in a Crowded Market
The decision to fold Freevee into Prime Video reflects a broader industry trend: consolidating streaming platforms to reduce user friction and operational complexity. Instead of maintaining two separate services, Amazon is aligning all content — both subscription-based and free — under one roof.
This strategic move allows Amazon to focus its investments, ad offerings, and user engagement efforts on Prime Video as a singular platform, while maintaining a free, ad-supported layer for cost-conscious viewers.
A Brief History of Freevee
Launched in 2019 as IMDb TV, the platform rebranded to Freevee in 2022 to reflect its growing independence and original content strategy. It has operated in the U.S., U.K., Germany, and Austria and earned a reputation for accessible and diverse programming.
Some of its popular original shows include:
- Jury Duty – Emmy-nominated reality comedy
- Bosch: Legacy – Spinoff of the crime thriller Bosch
- Neighbours – Revived soap opera with a loyal international audience
These programs are now featured under the “Watch for Free” section on Prime Video.
Free Streaming Platforms Gain Momentum
The move to centralize Freevee comes as free ad-supported TV (FAST) services continue to gain traction among U.S. viewers. According to Nielsen, streaming outpaced cable and broadcast television for the first time in May 2025, with FAST platforms like Pluto TV, Roku Channel, and Tubi accounting for 5.7% of total TV viewing.
Amazon likely sees opportunity in this model, leveraging its scale and existing Prime Video infrastructure to grow its advertising business and better compete with ad-supported giants.
The State of Free Streaming in 2025
| Platform | Ownership | % of U.S. TV Viewership (May 2025) | Original Content Highlights |
| Freevee (shutting down) | Amazon | N/A (soon integrated) | Jury Duty, Bosch: Legacy |
| Pluto TV | Paramount Global | 2.10% | Curated movie & TV channels |
| Tubi | Fox Corporation | 2.00% | Originals like The Freak Brothers |
| Roku Channel | Roku Inc. | 1.60% | Live TV + on-demand content |
| Prime Video (new home for Freevee) | Amazon | N/A (combined metrics soon) | The Boys, Reacher, Free Originals |
What Viewers Should Do Now
If you’re a current Freevee user, you’ll need to transition to Prime Video by August. All of your favorite shows, live TV streams, and free movies will still be available — no Prime subscription required, just your Amazon login.Amazon has clarified that the Freevee app will remain functional until August 2025, but users are encouraged to download Prime Video in advance to ensure a seamless switch.
