TL;DR:
- Meta AI now offers short-form video editing tools with 50 creative presets.
- Features are live on Meta AI, Meta.ai, and Edits (a CapCut competitor).
- Users can apply filters like vintage comic book style or costume swaps.
- Edited videos can be shared directly to Facebook and Instagram.
- Meta aims to attract creators away from third-party editing tools.
Meta AI Introduces AI-Driven Video Editing Features
Meta has officially entered the AI-powered video editing race. On Wednesday, the company announced that Meta AI now includes short-form video editing tools that enable users to change costumes, backgrounds, and video styles using AI-generated presets. This strategic expansion places Meta in direct competition with Google’s generative AI tools and third-party platforms like Captions.
The new video editing functionality is now available in the Meta AI app, the Meta.ai website, and Edits, Meta’s answer to ByteDance’s popular CapCut editor. These tools are currently exclusive to U.S. users.
“We built this so that everyone can experiment creatively and make fun, interesting videos to share,” said Meta in its official blog post.
What the AI Presets Offer
Users can edit up to 10 seconds of video using one of 50 AI-generated presets. Each preset is designed to apply a specific creative transformation. For instance:
- A vintage comic book aesthetic
- Lighting changes to simulate different weather (e.g., rain)
- Costume swaps such as turning regular clothes into a space cadet outfit
These features are a product of feedback gathered from content creators and were designed for easy inclusion in the Edits app.
“Whether you’re reimagining a favorite family memory or finding new ways to entertain your audience, our tools can help,” Meta noted in its blog.
The Data
| Feature | Details | Source |
| Rollout Platforms | Meta AI app, Meta.ai, Edits | Meta Blog |
| Availability | United States | Meta Blog |
| Max Video Length | 10 seconds | Meta Blog |
| Number of AI Presets | 50 | Meta Blog |
| Example Filters | Vintage comic, Rainy day lighting, Space cadet costume | Meta Blog |
| Sharing Options | Facebook and Instagram via Meta AI and Edits | Meta Blog |
Competitive Implications
With this launch, Meta is making a calculated move to draw creators toward its first-party ecosystem, reducing dependence on third-party editors. The integration of video editing into the Meta AI suite follows its earlier releases of image generation tools, further signaling a strategic shift to become a full-stack AI media platform.
This development comes as Google, Adobe, and Runway ramp up their efforts to roll out generative video tools. Unlike those platforms, Meta is leaning into social sharing by allowing edited content to be pushed directly to Facebook and Instagram.
User Experience and Limitations
While users can quickly stylize a video using presets, the platform currently limits editing to just 10 seconds. Customization is also restricted for now, though Meta says expanded options are in development.
“We plan to add more customization features later this year,” Meta confirmed.
This constraint may hinder advanced users who are accustomed to in-depth editing workflows offered by platforms like Adobe Premiere or Final Cut Pro. However, for quick, viral-ready edits, Meta’s preset approach significantly lowers the technical barrier.
Creator-Centric Approach
Meta states that its presets were inspired by creator input, and the focus is clearly on ease of use and social engagement. The initiative aligns with Meta’s broader mission of empowering everyday users to generate social content enhanced by AI tools.
The company is expected to integrate more user-driven features and cross-platform sync in the future to streamline content production and sharing across Meta properties.
The Road Ahead
By consolidating image and video tools under its AI banner, Meta is building a compelling narrative as an end-to-end creative platform. With video consumption on platforms like Instagram Reels and Facebook Watch reaching record highs, this move could redefine the creator toolkit.
The rollout also hints at deeper AI integrations into Meta’s AR/VR offerings and future mixed reality content creation.
