TL;DR
- Amazon Web Services (AWS) will launch its own AI agent marketplace at the upcoming AWS Summit in New York on July 15.
- Anthropic is confirmed as one of the flagship partners in this strategic rollout.
- The marketplace will enable startups to sell AI agents directly to enterprise customers through AWS.
- This initiative mirrors similar efforts by Google Cloud, Microsoft, Salesforce, and ServiceNow, but seeks to centralize discovery and deployment.
- Anthropic’s inclusion gives the company distribution leverage and could attract developers to its Claude-based APIs.
AWS Prepares to Enter the AI Agent Distribution Game
In a significant move to reshape the way AI agents are distributed and deployed across enterprise environments, Amazon Web Services (AWS) is preparing to unveil an AI agent marketplace during its AWS Summit in New York City on July 15, TechCrunch has learned.
The upcoming marketplace will allow developers and AI startups to list, monetize, and distribute their AI agents directly to AWS enterprise customers, positioning AWS as a central node in the agent economy.
The Data
| Metric / Detail | Value |
| Marketplace Launch Date | July 15, 2025 at AWS Summit NYC |
| Strategic Partner | Anthropic |
| AWS Agent Revenue Model | Commission on agent installations, pricing structured like SaaS models |
| Anthropic Annualized Revenue (May 2025) | $3 billion |
| AWS Parent Company Investment in Anthropic | Multibillion-dollar investment round reportedly in progress |
| Notable Competitors with Agent Marketplaces | Google Cloud, Microsoft 365, Salesforce, ServiceNow |
Why AI Agents Are the Next Battleground
While the term “AI agent” is loosely defined, it commonly refers to autonomous software entities that can make decisions and interact with tools, APIs, or users to perform business processes — such as scheduling, filing reports, sending emails, or managing systems.
With AI agents gaining traction, the need for centralized distribution has become apparent. Most agent solutions today operate in silos, limiting discoverability and integration across ecosystems. AWS appears poised to change that.
“AWS is positioning itself not just as an infrastructure provider but as a platform for agent-based business transformation,” said a source familiar with the launch.
Anthropic’s Strategic Edge in the Marketplace
Anthropic, one of the leading AI labs behind the Claude family of large language models, is expected to gain first-mover advantage from this AWS partnership. The company already has strong ties to Amazon, including existing investments and deeper integration within AWS Bedrock, the company’s foundation model-as-a-service platform.
Anthropic’s agents, built on its Claude architecture, will be prominently featured, giving developers and enterprise customers the ability to test and deploy Claude-powered agents seamlessly. This access could help Anthropic capture developer mindshare from competitors like OpenAI, particularly in regulated and enterprise contexts.
Competitive Landscape: Google, Microsoft, and Others
AWS is not the first tech major to experiment with this model. The following competitors have already made moves in the AI agent marketplace space:
- Google Cloud’s AI Agent Marketplace launched in April 2025, allowing developers to list and sell agents for a range of enterprise use cases.
- Microsoft’s Agent Store, embedded in Microsoft 365 Copilot, debuted in May 2025.
- Enterprise players like Salesforce and ServiceNow have released curated marketplaces tailored to customer relationship and workflow automation.
What separates AWS, however, is its existing dominance across cloud workloads, particularly in industries like finance, healthcare, and government, where AI agents are gaining traction but demand robust infrastructure and compliance.
Revenue Structure and Developer Opportunity
The AWS AI agent marketplace will follow a SaaS-style pricing model, according to sources. Startups will be able to charge directly for individual agents, and AWS will collect a small commission on those transactions.
By removing bundling complexities, the marketplace aims to be developer-friendly, offering clear incentives and visibility. If successful, it could emerge as the go-to channel for agent monetization — especially for AI startups trying to scale outside of VC dependency.
Enterprise Use Cases in Focus
Enterprise adoption of AI agents is accelerating, with demand focused on:
- Customer support automation
- Compliance documentation
- Security incident triage
- Internal productivity workflows
AWS’s move to centralize access to production-grade agents offers CIOs and CTOs a more curated and scalable interface, reducing the need to vet multiple vendors or deploy from scratch.
Anthropic’s offerings will likely include use-case-specific agents in these areas, fine-tuned through its Claude API platform, which supports both in-house models and external developer contributions.
Looking Ahead: AWS, Anthropic, and the Agent Economy
As AWS moves forward, the success of its agent marketplace will depend on two key factors:
- Developer adoption: Will startups find the marketplace lucrative enough to list their best agents here?
- Enterprise trust: Will organizations trust agents sourced through AWS in their critical workflows?
The inclusion of Anthropic as a partner suggests AWS is taking a foundation-model-first approach, ensuring the marketplace is backed by proven AI infrastructure.
If the rollout at the AWS Summit resonates, AWS could emerge as the most scalable agent distribution platform in the market — setting the tone for broader agent-driven digital transformation over the next decade.
